Contact info:
If you are interested in more info about the book or have inquiries on workshops/ lectures or speaking opportunities, you can contact Carolina directly here:

Video Lecture:
Click to watch Carolina present Star Brands at The George Washington University School of Business

Audio Lecture:
Listen to Carolina present Star Brands at the HOW LIVE Conference. Click play and give it a few minutes to load, or right click and choose "save as" to download.

Star Brands Book

Carolina's Biography

Branding expert Carolina Rogoll has been building some of the world’s most beloved brands at Procter and Gamble for over ten years. She is the author of the best-selling book, “STAR BRANDS: A Brand Manager’s Guide to Build, Manage & Market Brands” which introduces the Star Brand Model, a proven successful five-step process for building outstanding brands. Employed at the world’s largest consumer packaged goods company, Carolina has worked across different product categories in global markets and led several complex initiatives with diverse teams. She has a strong track record in brand building, business management and coaching.

Dedicated to growing capability, she has been on the faculty of the first-ever Masters in Branding program at the School of Visual Arts in New York City since 2011, where she created the inaugural (and very popular) brand management seminar. Carolina graduated Magna Cum Laude in Business Administration from Universidad de los Andes, Colombia, South America and Summa Cum Laude with dual undergraduate degrees in Marketing and Management from the A.B. Freeman School of Business, Tulane University in New Orleans, Louisiana. She received her MBA with honors at Williams College of Business, Xavier University in Cincinnati, Ohio. She speaks German, Spanish, Italian, and Portuguese.

The Educator — Pedagogy
Carolina is a passionate brand building and leadership coach. She thrives in a class room setting and enjoys practicing the Socratic method of inquiry & discussion. Her popular workshops and lectures are designed to be hands on learning and introduce simple yet power concepts ready for application.

Articles & Media
Read Carolina's ongoing series of articles on start-up success, market leadership, and branding for entrepreneurs. »

The Huffington Post
In her Third Metric column, Carolina writes about insights on conscious leadership, gleaned from years of experience as a global traveler and student of culture. »

Design Matters with Debbie Millman
Carolina shares personal branding stories and more with the inimitable Debbie Millman. »

Sign up for Carolina's online classes on "How to Build a Memorable Brand" and "Create Your Ultimate Business Plan" on the CreativeLive platform!
Click image for video preview. Click links below to sign up.
How to Build a Memorable Brand »
Create Your Ultimate Business Plan »

Carolina talks with John Lee Dumas of EntrepreneurOnFire!
Click for podcast »

Carolina discusses the Star Brands model with
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Interview with author Carolina Rogoll on the SVA Masters in Branding website.
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Carolina discusses Five Common Brand Building Obstacles on Managing Small Biz.
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Star Brands Home | Build Star Brands | Carolina Rogoll